Keep better track of your traffic and analytics data in GiveCloud and in your CRM.
We now track the following URL parameters in your GiveCloud orders and donations:
- utm_source (or just source)
- utm_medium (or just medium)
- utm_campaign (or just campaign)
- utm_terms (or just terms)
- utm_content (or just content)
Check your CRM settings, as well. You can now push those same parameters directly into your CRM from GiveCloud.
For example, perhaps you have a partner organization or business that wants to advertise your fundraising page. You can send them a link to your site with the param ?source=joes-roofing and track all the donations you get from that business in GiveCloud and in your CRM. Want to understand more, check our help desk or drop us a line at firstname.lastname@example.org.